Plan your Research Design
Research design is a plan to answer your research question. Research methodology is the specific procedures or techniques used to identify/collect, select, process, and analyze information about a topic. Research methods are strategies used to implement the research design.
This section provides an overview of the several different types of research designs categorized into three main types-quantitative, qualitative and mixed-methods.

Choosing the appropriate research design
Research design is a plan for your entire research process that defines the research topic, purpose and scope as well as the type of study best suited to answer your research question. It also incorporates the most suited research methods and procedures.
- Journal Article: Patricia McInerney, Anushka Ajith and Deidre Pretorius et al. Considerations for choosing a research design. WJCM. 2024. Vol. 6(3):171-174.
Define your research question
Determine the nature of the data
Consider time and resources
Consider ethical and practical feasibility
Types of Research Designs
In primary care research, several research designs are commonly used to address diverse clinical and community health questions. These designs can be broadly categorized into quantitative, qualitative, and mixed-methods approaches.
- Summary: From Creswell, J. W. (2003). Research Design: Qualitative, Quantitative, Mixed Methods Approaches (2nd Ed.). Chapter one: A Framework for Design, pp. 3-26.
- Short Summary
- To borrow a copy of this book, contact Neha Arora
- Journal article: Fetters, M. D. (2019). Getting started in primary care research: choosing among six practical research approaches. Family Medicine and Community Health, 7(2), e000042.
- Journal article: Frieden, T. R. (2017). Evidence for health decision making—beyond randomized, controlled trials. New England Journal of Medicine, 377(5), 465-475.
Research Design Overview
Click on the links below to explore each topic
Quantitative Research focuses on measuring variables and analyzing numerical data to identify patterns, relationships or causal effects
Qualtitative research explores experiences and prespectives through non-numerical data
Mixed Methods research combines both quantitative and qualitative approaches to provide a more comprehensive understanding of a research problem
Applied research aims to solve real world problems and inform practice, policy or interventions
Other types of scholarship
These research designs can be used for other scholarly activities beyond research.
Quality Improvement
- Presentation: QI in Primary Care — When, how, and how is it different from research? by Drs. Dale Guenter and Kathryn Cottrell [Video | Slides]
Implementation and Evaluation
- Presentation: Implementation Science in Family Medicine by Drs. Henry Siu and Dee Mangin [Video]
- Presentation: Exploring Evaluation by Ms. Rachel Harris [Slides]
- Presentation: Implementation Science & its Applications in Primary Care by Dr. Jennifer Salerno, Ms. Jessica Gaber and VIP Research Lab. [Slides | Video]
*DFM faculty members can access full text articles from the McMaster Health Sciences Library using your MacID. To request your MacID, or if you’re having issues, please email Faculty Relations at fmappts@mcmaster.ca.
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